Find the ad outperforming yours in the Meta Ad Library, on TikTok, or anywhere it's running. Reverse it into the prompt, the structure and the hook behind it, then generate your own version with your product in it. You keep the prompt, so the next one takes minutes instead of a strategy call.
You start from: An ad that's already running against you. You ship: Your own version, in every placement size.
The problems this solves
You can see the ad that's working. You still can't brief it. The reverse writes it down: the lighting, the framing, the composition, the copy structure. Then you change only the parts that are yours.
The swipe folder fills up and nothing ever comes out of it. Here a saved ad is an input, not a reference you squint at. Point at it and get a finished creative back.
UGC means finding talent, shipping product, and waiting two weeks. Generate the presenter, the hook and the product shot, and have the cut ready the same afternoon.
One creative needs eleven sizes before it can go live. The resize step takes the winning creative and renders every placement in a single pass.
Guided kits for competitor ads
Turn a winning ad into your own - Reverse an ad that's working, regenerate it for your brand, build the creative, then roll it out in every size.
Image to Prompt - Generate detailed prompts from your images for AI image generators
Video to Prompt - Generate scene-by-scene prompts from your video content
AI Ad Creative Generator - Generate scroll-stopping ad creatives with an exact headline and call to action, from your product or offer, in every ad size.
AI Creative Variations - Turn one winning creative into a test-ready set of variations - new hooks, styles, backgrounds, palettes, and audiences
AI UGC Ad Video Generator - Turn a product photo into an authentic, creator-style UGC ad video - the kind that converts on TikTok, Reels and Shorts. Holding, demo, unboxing and more.
AI UGC Presenter - Turn a presenter photo and a script into a talking, lip-synced UGC ad video with a realistic AI voice
AI Web Banner Maker - Create on-brand website and display-ad banners in every standard IAB size - leaderboard, billboard, skyscraper, rectangle and hero - with crisp headline and CTA text, your logo, and ready-made design presets.
Image Resizer - Resize and smart-crop any image to any platform or custom size, with crop, fit, or blurred-fill options.
Creative strategist teardown: $150 to $400 per ad the usual way, One reverse here.
UGC clip from a creator: $200 to $600, plus shipping the product the usual way, Generated from your product photo here.
Static variants from a designer: $80 to $250 each the usual way, A few AI Credits each here.
Resizing for every placement: An afternoon of manual exports the usual way, One batch step here.
Frequently asked questions
Is reverse engineering a competitor's ad legal?
You are analysing a public ad to understand how it was made, which is what a creative strategist does by eye every day. What you generate is your product, your copy and your art direction. Do not reproduce their logo, their trademark or a photograph of their product, and do not imply their brand endorses you.
Does this work on video ads, or only static ones?
Both. Video to Prompt reads a clip scene by scene and returns the shot list, the pacing and the camera language, which is exactly the part that is hardest to describe from memory after you have watched it.
Can I reverse an ad I only have a screenshot of?
Yes. A capture from the Meta Ad Library or a TikTok screenshot is enough. The quality of the reverse tracks the quality of the capture, so grab the largest version you can before you upload.
What does a teardown actually cost?
A reverse spends one reverse from your pack, not AI Credits. Generating the creative afterwards spends AI Credits at the per-model rate, shown before every run. Packs are one-time, never expire, and there is no subscription.
Pay as you go: buy a one-time credit pack, run any tool or kit, and only pay for what you use. Packs never expire and there is no subscription. See pricing or browse all workflows.