Reverse a competitor's whole funnel, step by step

Capture every screen from ad to checkout and watch how their visual language changes as the buyer gets closer to paying.

Everyone teardowns the ad. Almost nobody looks at what happens after the click, which is where a competitor's real conversion thinking lives and where yours is probably weakest.

Why this will not look generic: It reads a sequence in order rather than a set of assets, so what comes out is how their visual language escalates with intent, which a single screen cannot show you at all.

What you walk away with

• A prompt for every step from ad to checkout
• How the visual language shifts as intent rises
• The step where their design does the most work
• The equivalent step in your own funnel, compared

Typical run: 5 to 12 screens, in order. Order matters more than count here. A complete five-step capture beats a partial twelve.

This one happens in one conversation

You bring: Screens from one competitor's funnel in order: ad, landing, product, cart, checkout.

Open with: These are one funnel in order, from ad to checkout. How does the visual language change as you go deeper, and which step is doing the most persuasive work?

What the thread holds on to:

• The sequence, in order, which is what makes an escalation visible rather than a set of unrelated screens
• What it already said about each step, so you can ask how step four relates to step one
• Your own funnel, if you add it, for a direct comparison

Then you can just ask:

• Where do they drop the illustration and switch to photography, and why there?
• Which step has the biggest visual gap against mine?
• What would a cheaper version of their checkout screen lose?

What the reverse actually gives you

Point it at: Eight screens from one competitor, captured in funnel order.

What comes back (representative example): The language narrows deliberately as intent rises. The ad and the landing page are illustrative, colourful and loose, with four colours and no photography. From the product page onward every illustration disappears and is replaced by plain photography on white. Colour count drops from four to two, then to one accent by checkout. Type gets larger and line length shorter at each step. By the final screen there is no decoration at all and the only coloured element on the page is the pay button. Nothing about this is accidental: they spend attention early and remove every distraction late.

Things you would never have thought to type:

• illustration disappearing entirely at the product page
• colour count falling four, two, one across the funnel
• line length shortening at every step
• the pay button as the only coloured element left

What you change: Your own funnel, at whichever step the comparison embarrasses you. The pattern transfers; their screens do not.

How it works

1. Walk their funnel and capture every step (In Chrome) - Go through it as a buyer would and grab each screen in order. The order is the data.
2. File them in sequence - Tag by step number. Without the order this is just a pile of screens.
3. Read the escalation (In Claude) - Ask specifically where things are removed, not added. Funnels work by subtraction.

Cost and time

This workflow runs at 2 reverses + about 1 minute. Your result carries automatically from each step into the next, so there is no re-uploading between tools. Reverses are billed from your reverse meter and generation steps from your AI Credits, both bundled in every pay-as-you-go credit pack.

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