Reverse the budget, the middle and the premium players side by side, and find the specific choices that make something read expensive.
Looking cheaper than you are is the most expensive visual mistake there is, and nobody can tell you precisely which choices are doing it. Three tiers read side by side can.
Why this will not look generic: The signals are derived by comparing three price tiers in your own category, so the answer is about what your buyers read as expensive rather than what design writing says is premium.
Typical run: 4 to 6 per tier, three tiers. Balance matters more than volume: four from each tier beats twenty from one.
You bring: Four to six brands from each of three price tiers in your category, plus your own work.
Open with: These are tagged budget, mid and premium. Which visual choices track with price, and which are just category convention that every tier shares?
What the thread holds on to:
Then you can just ask:
Point it at: Fifteen brands across three price tiers, tagged and read together.
What comes back (representative example): Three choices track with price and two things everyone assumed matter do not. Premium tiers use negative space heavily, with the product occupying under a third of the frame, while budget fills the frame edge to edge. Premium light has a single direction and leaves shadow intact; budget is evenly lit with shadow filled out. Premium holds to one or two colours, budget averages four. Resolution and retouching quality are indistinguishable across tiers, and so is background colour, which means the two things most people spend money on are not the signals.
Things you would never have thought to type:
What you change: Framing and lighting, which are free. The finding is that the expensive upgrades are not the ones doing the work.
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